What could be cooler? Polaroid creates the latest and most colourful mural in Budapest

From lion selfies to the coolest mural

All spring, the brand searched for Budapest Faces with a fun game running on social media. All people needed to do was to take a sunglasses selfie with a lion. Whether these lions were statues, drawings or stuffed animals, it didn’t matter, all that was left to the creativity of everyone taking part.


And now the lucky ones posing with these big cats have been featured in the city’s latest street art painting as a funny detail wedged into Kata Kerekes’ graphics for Polaroid Eyewear.

Hungarian artist meets top global brand

Kata Kerekes founded her studio six years ago. This  young talented illustrator, graphic artist and visual storyteller also works to create brand experiences with her unique and recognisable style. Now she has joined the very colourful world of Polaroid Eyewear, bringing her particular vision, her impressions of Budapest, recognisable visual elements and moods to the already existing visual world of the brand.


They have created a work of art capable of expressing the hallmarks of the brand, fun and inclusive, bringing joy and colour to everyday life at the same time. The painting of 100 square metres contains everything that is the essence of summer in Budapest, its liberating moments of just letting go. In addition to the iconic colours of the Polaroid Eyewear brand, Kata has used Pantone’s chosen colour of the year, Very Peri, combined with a vibrant turquoise that together makes it playful and lively.

Guided by the fact that colourful street art adds to the atmosphere of the city, Polaroid summed up their approach as the following:

Painting cleans the air like green space

The realisation and execution of the artist’s carefully designed graphics is no everyday matter. As Polaroid Eyewear attaches importance to sustainability and environmentally conscious solutions for the planet, they decided to use Airlite® paint on the wall surface of 100 square metres.


This intelligent technology neutralises carbon dioxide and purifies city air by absorbing harmful substances. It was as if a green area of ​​the same size had been created on Akácfa utca. The custom-made paint is activated by sunlight and moisture and, in addition to its air-purifying effect, it can also disinfect the surface from bacteria, without putting any extra burden on the environment. All in all, a really attractive innovation!

So head into town and discover the latest work of art in District VII, at Akácfa utca 27. Turning off Rákóczi út, you’ll see the lively wall straight away!