In a joint campaign launched by the City of Budapest and the Hungarian Hotels & Restaurants Association, a simple message is being illuminated by the lights of the empty hotels of the Hungarian capital: 4U! Beamed across the city, reflected in the Danube and down the Grand Boulevard, the signal is aimed at strengthening each other’s resolve through the coronavirus epidemic.
Many top hotels in the Hungarian capital – including the Budapest Marriott Hotel, InterContinental Budapest, Sofitel Budapest Chain Bridge, Hilton Budapest, Kempinski Hotel Corvinus Budapest, The Ritz-Carlton Budapest, Hotel Moments Budapest, Four Seasons Hotel Gresham Palace, Hotel Clark, Mercure Budapest Korona, Corinthia Hotel Budapest and the Danubius Hotel Budapest – have joined in with this illuminated initiative.
With tourism under threat as never before, for those who continue to work in the hospitality industry, the 4U! message is also for them.
Using #Light4Eachother and #Light4U, organisers hope that other cities and hotels join in and spread this compassionate message through social media.