In a joint campaign launched by the City of Budapest and the Hungarian Hotels & Restaurants Association, a simple message is being illuminated by the lights of the empty hotels of the Hungarian capital: 4U! Beamed across the city, reflected in the Danube and down the Grand Boulevard, the signal is aimed at strengthening each other’s resolve through the coronavirus epidemic.

Photo: Tamás Lénárd

Photo: Tamás Lénárd
Many top hotels in the Hungarian capital – including the Budapest Marriott Hotel, InterContinental Budapest, Sofitel Budapest Chain Bridge, Hilton Budapest, Kempinski Hotel Corvinus Budapest, The Ritz-Carlton Budapest, Hotel Moments Budapest, Four Seasons Hotel Gresham Palace, Hotel Clark, Mercure Budapest Korona, Corinthia Hotel Budapest and the Danubius Hotel Budapest – have joined in with this illuminated initiative.

Photo: Tamás Lénárd
With tourism under threat as never before, for those who continue to work in the hospitality industry, the 4U! message is also for them.
Using #Light4Eachother and #Light4U, organisers hope that other cities and hotels join in and spread this compassionate message through social media.