Halfway into Plastic Free July, a star guest has appeared to highlight the global problem of pollution. Right on Budapest’s focal square of Deák tér, the local Greenpeace organisation has erected a big, see-through fish, whose insides are an ever-growing pile of rubbish. The installation is a spectacular communal art project, an awareness-raising event and, conveniently, a giant bin for all to use.
By creating this urban initiative, Greenpeace aims to raise awareness of plastic pollution around the planet. And not only in the world’s oceans – Hungary’s own domestic waters are also full of microscopic particles, even in your tap water and food.
Everyone’s health is at stake, which is why individual plastic footprints should be kept to a minimum – as showcased by Plastic Free July and the Greenpeace Big Fish project.