As Budapest contends with Los Angeles, Paris, and Rome to host the 2024 Summer Olympic and Paralympic Games, the officially logo for Budapest’s bid was revealed to the public at a grand ceremony last week, and immediately spread worldwide through a pair of creative videos. After the Hungarian Olympic Committee joined forces with Design Terminal earlier this year to call for tenders to create the official logo in support of Budapest’s application for the 2024 Olympics, the number-one entry was finally revealed on April 14th.
Selected from nearly 200 submissions, the winning logo was presented to the public during a grand ceremony held atop Budapest’s Gellért Hill, with the new logo unveiled among a crowd of Hungary’s former Olympic champions. Created by the Graphasel Design Studio, the colorful emblem incorporates a contemporary representation of Budapest’s Liberation Monument, a symbolic depiction of water, and a modern interpretation of colorful fragments from the five Olympic rings dispersed like confetti around the logo’s central section. Those who would like to know more about this innovative image can watch this short video that provides a brief visual narrative about the winning design:
Now that the authorized logo is confirmed, Budapest’s application will be identified with this symbol until the International Olympic Committee officially announces the host city on September 13, 2017 in Lima, Peru.
A new article by UnderConsideration.com praises the Budapest Olympic-bid logo as “very clever”, saying that “it works to convey the celebration aspect of the Olympics”. Besides the winning logo, many other exciting designs that were submitted for the contest are available to view online on ArtHungry’s website.
The same day the logo was disclosed, the official website,
Facebook, and Instagram pages of Budapest’s 2024 Olympic bid went live, featuring key details about the athletic extravaganza’s brand identity, alongside an exhilarating image video showcasing the Hungarian capital. This one-of-a-kind footage of Budapest captures snippets of vibrant city sights in slow motion, presenting many of Budapest’s key landmarks like the Liberation Monument, St. Stephen’s Basilica, and Heroes’ Square, alongside moments of everyday life including soaring rooftop hangouts, steaming thermal baths, scenes of Budapest’s bustling nightlife, and the city’s newest metro line 4. These appealing scenes presented one after the other capture the dynamic atmosphere of Budapest from a never-before-seen angle, which will hopefully convince the Olympic Committee to choose the Magyar metropolis for the 2024 Summer Games.
