If you're a smash burger fan, you've probably Googled the best spots in Budapest by now. And if you have, you've definitely come across Simon's Burger and Smashy – two brands now owned by the same brothers. Simon's burst onto Budapest's gastro scene at the end of 2022, earning the title of 'Hungarian Five Guys' as the first of its kind. Then Smashy followed about a year later. Now, both brands belong to brothers Máté and Simon Tóth.
And here's the big news: their next stop is the US!
Fair enough – they could have opened 8-10 locations in Vienna or Paris for the same investment (according to Forbes). But with New York, they're making a childhood dream come true. In March, they'll be opening Smashy's doors in the heart of New York, at Union Square – without investors or outside assistance, just their own earnings.
Simon′s Burger currently boasts 14 locations across Hungary. If all goes to plan, and Smashy becomes as popular in New York as it is in Budapest, they'll be gearing up to take Simon's overseas too.
(Cover photo: We Love Budapest)
