The popular fashion store has landed in Budapest's Arena Mall with its 'Amazing Fashion, Amazing Prices' concept. The store swung its doors open at 10 am today, but if you're planning a visit, brace yourself for long queues.

If you've ever strolled through Albee Square in Brooklyn, Madrid's Gran Vía, or London's Oxford Street, chances are you've popped into – or at least spotted – a Primark. The clothing retailer is popular for a good reason: it offers everyday affordability for everyone, with a wide range of items from womenswear, menswear, and kidswear to beauty, lifestyle, and homeware.

And starting today, anyone can experience it in Budapest, too. At 10 am todayHungary's first Primark swung open its doors at Arena Mall, one of the city's biggest shopping centres. The new store, spanning 3,100 square metres, promises the latest trends and everyday essentials at unbeatable prices

The store will also feature a selection of licensing ranges, such as NBA and Disney, along with Primark's growing Primark Cares label. This initiative is part of Primark's ambition to make sustainable fashion affordable for everyone.

The brand, which currently has 416 stores across 15 countries in Europe and the US, is expanding into the Central and Eastern Europe (CEE) region, and Hungary is Primark's 6th market.

(Cover photo: Getty Images)