Most of the time when we head to the bus stop, we do so with a goal of sparing ourselves the effort of having to walk somewhere, but now we can go to a bus stop in Budapest specifically to get some exercise without going anywhere. A short stroll away from the Parliament House, a bus stop now features two stationary bicycles and four step machines to promote exercise in the city, sponsored by Coca-Cola’s ten-year-old Wake Your Body program.

The relationship between Coca-Cola and sports has a long history, as the company continually supports national and international athletic events for decades. One of their best-known initiatives in Hungary is the Wake Your Body (“Testébresztő”) program, which is often connected with running competitions.

Under this program, an unconventional initiative is now implemented in
Budapest: this bus stop at Széchenyi Street in downtown Pest’s District V, servicing buses 15 and 115, was transformed into a street-side gym with two stationary bicycles and four step machines, with the goal of popularizing regular exercise among the citizens of Hungary’s capital.

The project received the slogan “You can do it!” (“Képes vagy rá!”), which emphasizes that instead of searching for excuses, we should just take the first step towards regular exercise. Perhaps we’ll start a new workout routine the next time that the bus is late!

Újra jön a We Love Kuponhét október 28. és november 14. között!

Első kuponhetünk sikerén felbuzdulva folytatás következik: most ismét különleges kedvezményekben és ajánlatokban részesülhettek, új kuponoldalunk bemutatásával. Ezzel szeretnénk meghálálni, hogy olvastok minket. A résztvevő helyek között találtok éttermeket, pékségeket, bisztrókat, pizzériákat és bárokat is.

Részleteket ezen a linket találtok, felfedezésre fel!

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