SUGAR! Shop's first outlet was opened in Újpest, but their designer cakes soon reached downtown, too. The brand today is a phenomenon, and this is the perfect place to go for a bold birthday cake, or a cool and colourful lollipop. Bear in mind that once you're here, it's not really easy to leave, as everything is like a fairy tale, with huge lollipops, colourful sugar balls and dancing tiered cakes. SUGAR! Shop appeals to kids and adults alike.