In the iconic
Tunsgram
advertisement by Hungarian Art Nouveau painter and master of poster art,
Géza Faragó
, a slim, mysterious, demon-like lady is gazing at the sky - or the Sun? Birds? Aeroplanes? Perhaps the coming
modern era
? The future? - and, extending the shadow cast by her huge hat, she is gracefully shading her eyes with her hands. However, the large, squinting cat curled up at her feet is undoubtedly annoyed by the light coming from the incandescent Wolfram light bulb, the
modern era's technological invention
. Although today we are replacing these world famous bulbs - in use for over 100 years and patented by a Hungarian genius - with energy saving ones, we can still see in their light that the 
POSTER
 and, of course, the Lady in it stays with us forever…