"
MONO meets the artist
” is an experimental
project
of a kind, which is rooted in several inspirational sources. First and foremost the project was driven by personal motivation, the appreciation towards the designers’ products, as well as the beauty of the
design
process. On the other hand the initiative itself that they create their own creative PR content was one of the goals besides promoting Hungarian design at large - just as their store does. The short documentary visualizes the process of the creation, celebrates the originality and quality of the products, so does it intend to reflect the passion each of their work carries - highlighting the importance of storytelling throughout the branding. The film is also sort of an acknowledgement on the occasion of their more than one-year-existence.
