Sprinkled with cinnamon, dusted with sugar, or stuffed with taste-bud pleasing treats – there are already so many ways to enjoy mouthwatering Hungarian chimney cakes, but a place in Poland is taking this Magyar delicacy beyond the classic versions, to offer a true sugar shock for sweet-toothed customers. INSIDER food’s short new video presents this fresh incarnation of “kürtőskalács”, capturing someone handling the iconic treat with such ease that watching it will surely make you hungry; after only a few days since its debut, the mini-movie has already garnered over 10 million views.

The freshly uploaded video by INSIDER food presents a beloved treat of the Magyars, kürtőskalács (chimney cake), and compares its taste to that of an American doughnut. This toothsome treat, made with yeast dough, is immensely popular all over Hungary, but it is often devoured in Krakow, too, where at some places they load the inside of the cylinder-shaped sweet with Nutella. However, in Hungary the traditional method calls for coating the cylindrical exterior with chopped walnuts or sugary cinnamon, and these versions are still more popular. In Prague, they often fill the inside of chimney cakes with ice cream, and sometimes even enhance the top with sprinkles and syrups.

Recently, ice-cream-filled kürtőskalács started to bewitch Budapest as well, and now we find chimney-cake ice-cream cones in the Magyar metropolis, too. For those who believe that if we succumb to the temptation to indulge in something sweet we might as well do it right and eat a treat that truly satisfies our sweet tooth, we certainly recommend a kürtőskalácsice-cream cone topped with whipped cream and syrup, and dusted with a touch of sugar. Considering that it’s the festival season now, you don’t even have to do much searching for a chimney cake kiosk in Budapest, as there are plenty of them to find in the summer season.