Want to know where you can buy unique swimsuits or timeless bicycle sets? We unearth the hidden talent of some of Hungary’s emerging fashion designers?
While you might not put Budapest in the same group as fashion mammoths like Paris, Milan or New York there’s a group of young fashion designers who say the demand for locally made clothing is growing. They say it’s worth opening a showroom here in Budapest and they’re focusing on smaller, seasonal collections for what they call the more ‘conscious customer’.
These designers say the domestic fashion industry is becoming more and more current and that there is great demand for street fashion as well as more interesting, daring sets. But Hungarian fashion designers are also trying to tackle the international market and most of them sell their collections in other countries’ shops and fairs too.
The city showrooms are usually shared by several fashion designers creating a kind of workshop atmosphere. And having a store with a street-front allows up-and-coming designers to establish a more personal relationship with their customers and to get much-needed exposure.
We take a look at some of Budapest’s cool fashion designers and where you can find their showrooms.
Urban Legend - stylish on two wheels
‘After many years of city cycling I realized that while it is possible to bicycle in everything, special gear still makes it easier,’ says the designer at Urban Legegnd Zsófi Geréby. The greatest advantages of these pieces is practicality: they are water resistant, waterproof, dirt repellent, breathe well and are super comfortable. As a plus, the jackets even have gigantic pockets that can fit a half-litre bottle!
Anna Daubner – white delights
Daubner says in Hungary it’s unusual for a designer to work with only one colour, especially when that colour is white. Comfort is one of the most important aspects of this collection, so the clothes look nice not only on skinny women, but also on taller, rounder and shorter people. In addition to white, sometimes neon or pearlescent elements appear on the translucent materials. This collection embraces a different types of materials, too, such as cotton, polyester, silk and even holographic foil.
She shares a showroom with Anna Amélie, well known for her bag creations. Daubner says they often inspire and interact with each other and their pieces are sometimes designed to complement each other.
Phaidra – beautiful swimwear
Phaidra‘s showroom opened in April and has already seen the introduction of the label’s newest, spring-summer collection. The Waterproof collection’s unique feature is that the swimsuits are partly made of waterproof material. ‘I symbolize man’s contradictory nature by the water resistance. We often isolate ourselves from things that we choose ourselves’, says Viki Tisza, Phaidra’s designer. The collection includes nine different swimsuits, a formal piece and a summer dress. The futuristic collection’slooks good not only on skin and bones models but on rounder shapes as well.
Tisza has been making unique swimsuits since 2013 and has three collections under her belt so far. Her works have already been an international success with several of her swimsuits featured in British Vogue and Glamour magazines.
Phaidra designs are mostly restrained and clean. One-piece swimsuits dominate instead of bikinis, matte colours instead of blinding lights. The swimsuits are less for the beach than for swimming pools and wellness. Viki sews the pieces herself with one swimsuit taking up to three hours to make and each is made with five different sewing machines.
Sizes: 36, 38, 40
Can be found at: WonderLAB Concept Store, own showroom
Showroom: 1092 Budapest, Ferenc Boulevard 2-4., 3/19.
Opening hours: by appointment at +36 30 506 5606 or firstname.lastname@example.org
Twofold Concept – mixing textures
The 2014 spring-summer Lamellic collection was inspired by the term lamella, commonly found in biology (where it means scaly structures) and mineralogy (where it refers to layered crystal structures like graphite). The pendants and earrings in this collection are made from silver with black rhodium or rose gold coating. The leather bags’ form is developed from a single rectangular plate by folding. Five handmade examples are made of natural calf leather completed with tired pearlescent pink, pale green and iridescent sheepskin. It is mostly pastel colours that dominate the collection the baby effect broken by eggplant purple.
- Heinrich Alkotói Szint
- 1085 Budapest, Üllői út 32. (2. emelet)
Gabo Szerencses – rough elegance
Her 2014 collection is inspired by waves and it uses dynamic shapes and contrasting colours. The folded geometric shapes express determination in the leather clothes, while the silk pieces are mysterious and feminine. She uses surprising colour combinations: in addition to the cold turquoise, pastel grey and chalk white, the classic black and white combination appears as well. The leather bags, clutches, belts and wallets are cool accessories. One of Gabó’s favourites is the ‘star dress‘ that looks good on almost every body shape.
Sara Balint – whim of the waterfront
The brand appeared in 2010 andSára creates reserved, simple, wearable clothes and targets the calmer, over-25 age group. In addition to casual clothes, she makes unique wedding dresses as well. Check out the collections video book.
Sizes: S, M, L
Can be found at: LAONI la store, Mono
Laoni la store: 1072 Budapest, Klauzál Square 1.
Opening hours: Monday-Friday 10:00-19:00