The sumptuous windows of the TWINSET shop elegantly melt in with the surrounding settings, yet this stylish corner store turns heads with a playful design that sets this place apart on downtown’s Erzsébet Square. With carefully selected sets merchandised to suggest complete outfit options for customers, those who enter this bright locale might at first feel like they are at an exclusive showroom of an expensive designer brand. However, this mono-brand outlet is the first standalone Budapest shop of the Italian TWINSET label, offering high-quality collections and a unique shopping experience for customers without the excessive price tags.
While the history of TWINSET in Budapest dates back to just a few months ago when this downtown haven for fashionistas opened in September of 2016, the traditions of the brand span decades, when designers Simona Barbieri and Tiziano Sgarbi founded TWINSET as a production company of knitwear in 1987 in the Italian town of Carpi. In 2002, the dynamic duo opened their first mono-brand shop in Bologna, setting up the brand for an extensive market expansion in Italy, followed by numerous international shop openings worldwide that also earned the brand coverage in many leading fashion magazines, including Vogue, ELLE, or Vanity Fair, while the label also actively collaborates with top fashion bloggers in Hungary.
Designed to present feminine styles for stylish urban women around the world, all of TWINSET’s pieces boast unique styles, while lots of visible and hidden details make the fashionable items even more distinctive, like the small heart-shaped logo that adds a nice touch to each model. Best of all, most of the garments within a collection can be mixed and matched with each other, plus even the patterns and materials applied at a single piece are oftentimes paired for a versatile appearance – here we learn that the fusion of dots, stripes, and flower patterns work very well on the same garment. Thanks to the complete outfits the brand launches each season, TWINSET helps customers dress from head to toe and inside the stores – to provide shoppers with guidelines – the clothes are merchandised in sets that include tops, pants, dresses, jackets, shoes, bags, and even jewelry presented on one rack and on the mannequins.
Those who enter TWINSET’s Budapest base on Fashion Street now find the vibrant spring/summer 2017 collection on the shop floor, including romantic dresses with fancy flower patterns, elegant lace-detailed cardigans, embroidered jeans, colorful leather bags, and even punk-rock style tulle pieces and T-shirts that boast playful oversized prints. The collection in the Hungarian store – that offers varied sizes ranging from XS to XXL, with an option for ordering XXS sizes on request – is complete with styles from the more casual Mytwin collection merchandised with slightly lower price tags and aimed for a younger generation, while every other week fresh items are added to the existing assortment. Furthermore, shoppers looking for fancy accessories to spice up their look can find ornate bags, costume jewelry, or elegant wallets.
Similarly to other TWINSET shops worldwide, here in the Budapest store the staff attends varied trainings that enable them to provide customers with a unique experience and personal styling services, and as a result shoppers often spend an hour or more here to leave content with the right set that truly matches their style, packed inside TWINSET’s tasteful shopping bags. Being in the center of town and surrounded by several hotels, it’s not a rare phenomenon that customers whose luggage is missing on arrival in Budapest, head to the store seeking guidance from the sales associates for planning out entire sets that they can wear during their upcoming days in the Magyar metropolis, including elegant apparel for occasions or casual outfits for city sightseeing.
Looking ahead, the launch of a new TWINSET shop is already in the pipeline, and in April the brand’s second outlet is set to open at the Budapest Airport, a store specialized in underwear and beachwear, proffering items that come in handy during trips, like pajamas, night robes, swimsuits, or beach towels.
Finally, those who want to get a front-row view of the TWINSET brand and see how certain models look like in action can head to Budapest’s Bacardi Original Bar on April 6th, where a fashion show highlights stylish pieces of the Mytwin collection beginning at 10:30pm, while the event is followed by chic revelry that entertains guests until the early-morning hours.
Store address: Budapest 1051, Erzsébet tér 9
Web: twinsetbudapest.com
Facebook: facebook.com/twinsetbudapest
